Welcome to the next chapter in immersive brand experiences. This is more than a campaign. It's an invitation to step inside the unknown. Squid Games have taken over NYC. Lyft is how you interact with it. Through phases, new yorkers will see glimpses of guards walking around, glitches through the app and posters, and the ominous feeling that something bigger is to come. Lyft users will be chosen at random to play in the squid game experience in NYC, where the winner will be displayed around the city. A collaborative campaign with Griffin Cumella https://www.linkedin.com/in/griffin-cumella-74a78b294/